the curative path to bookability.
What is bookability, anyway?
Being bookable is about capturing the attention of buyers and making them wonder where you’ve been all their lives.
Are you bookable?
The speaking industry is saturated with hard-working, well-intended talent with compelling stories, relevant content, underwhelming materials and an average brand.
The success of a bookable speaker is not just talent behind a microphone. It’s not just hard work, great stories, and good intention. It’s all of that, and a myriad of nuances often overlooked by even the most seasoned speakers.
How do you increase bookability?
Quite simply, the way to becoming bookable is by removing barriers to bookings. The biggest barrier is, plain and simple, fear. If anything about your marketing materials incites insecurity in the buyer, you’ll be passed over. Instill confidence, remove all doubt of your excellence, and your bookability will increase.
How can Speaker Therapy help?
By allowing us to pop the hood on your speaker business, we can see what you can’t. We do this by examining everything from your brand to your bio; your value to your video.
Why See Agency Speaker Therapy?
The quest for more bookings is lined with courses, coaches, and boot camps, oftentimes offered by fellow speakers who’ve blazed a trail in the speaking industry. But rarely is that feedback coming from the people actually buying and selling talent.
As a management agency with over 100 collective years on the frontlines, we work every day with bureaus, planners, and buyers of all shapes and sizes on the hunt for talent. This means we know what they like, who they like, why they like it.
And what they hate.
Speaker Therapy is our Consulting Division that works with professional talent and speakers on making the marketing package more buyer-friendly. We have the x-ray vision to see your business from every angle.
We find where you are wasting your time and money.
We examine how you are presenting yourself, and we find out how others are perceiving you.
Then, we help you appeal to the buyer.
Working with us will give you
- configuration of your brand for more bookings.
- confidence that you’re headed in the right direction.
- clarity around your whole package.
- congruence between who you are and what you’re presenting.
Get more information.
Contact us now!
“The Speaker Therapy assessment I completed with Christa was extremely thorough and thought out. She did a great job of uncovering areas where I could continue to improve my message and marketing collateral. She is not about saying what you want to hear; she gives you the real perspective from someone who has the experience of hiring speakers herself. The engagement is defined, but I never felt rushed by her or that there were any questions I couldn’t ask. This was a great experience that provided me the confidence I needed to take my business to the next level.”
– Amy Vetter, CPA.CITP, CGMA
About Christa Haberstock
Founder, President, Speaker Therapist
Since 1997, Christa Haberstock has personally booked over $1M of talent annually into corporate and association events. She started her career in the events industry as Vice President and Top Producer at a powerhouse speakers bureau in Dallas, TX. In 2007, Christa became Vice President of Sales and Business Development at an established speaker management company, helping to dramatically increase revenue despite the economic downturn of 2008.
In 2009, Christa founded See Agency, which is now one the industry’s most established and respected speaker management agencies. See Agency is known as an elite team of Corporate Event Professionals, Speaker Managers and Agents with a hard-won iron-clad reputation for representing only top-tier professional corporate talent with polished, professional materials.
Christa has dedicated herself to the management, consultation and representation of the busiest professional keynote speakers and the finest corporate entertainment anywhere. In her own words, “We represent merchants of ‘better’ in a world that could use some improvement.”
Twice See Agency was awarded coveted spots on the Inc. 5000, the List of America’s Fastest Growing Companies, achieving a remarkable #1036 in 2016 and #1181 in 2017. In 2018, See Agency ranked on the Dallas 100 List, a recognition by the SMU Cox School of Business of the 100 fastest-growing private companies in North Texas.
In recognition of her exceptional willingness to assist others in the bureau industry, Christa received the 2012 Above and Beyond Award and the 2016 Dottie Walters Helping Hands Award by the International Association of Speakers Bureaus. Christa is currently serving on the Board of Governors for the Association.
She has presented across the US and Canada to audiences of professional speakers, and has appeared on TV, radio and podcasts. She is currently writing her first book of ‘bookability secrets’ to help professional speakers remove their own barriers to bookings and win more business.